Friday, July 10, 2009


AirAsia has expanded since 2001 and it is the leading low fare airline in Malaysia, and even in the whole Asia. It operates more than 400 flights daily from hubs located in Malaysia, Thailand and Indonesia. In order to save cost and convenience for potential customers, AirAsia always encourage people to reserve and purchase the flight ticket through their website, AirAsia.com.

I believe, all of us agree that AirAsia website is one of the most visited ecommerce website for Malaysian. AirAsia use internet as one of its sales medium by providing the customer the service of booking and making payment online.

Customer can pay via credit card, direct debit, debit card (Visa Electron & MasterCard Synergy) and American Express for the booking the made. Besides Malaysia, Airasia also provide booking and payment method in other countries such as Brunei, China, Indonesia, Philippines, Singapore, Thailand and Vietnam.



How To Book
  • Online booking provided by AirAsia is issuing ticketless booking method instead of traditional tangible air ticket method. AirAsia will issue a Booking Number to the customer after the booking had been confirmed by both parties.
  • Next, a Flight Itinerary with your travel details will be emailed or handed to you after you have made payment. It is important to provide AirAsia with your latest contact details so that you can be reached if there is any changes to your itinerary.
  • Furthermore, customers do not have to bring their Flight Itinerary for check-in. All they need to remember is their Booking Number, or mention their name. However, to secure this system, AirAsia require customers to show their identity card or passport for identification and check-in purposes.
It is so much more convenient and easier to travel this way. There is no need for tickets, all we have to do is just to bring our identification card or passport and we will be on our way to the desired destination. More importantly, it helps AirAsia to keep their costs low so that they can pass on these savings back to the customers by providing low fares ticket.





The website of AirAsia is providing the following services and info such as promotion news, search engine, membership, updated news about travel and flight, bookings, flight info, products and shopping, travel services, corporate services, company background and customer services.

Besides that, AirAsia show their website 3 available languages which are English, Malay and Chinese. And the country that customers can choose are 19 in total.

Thursday, July 9, 2009


In this new era, Malaysia education is trend to improve. E-learning has become more and more popular in Malaysia.Most of the universities and colleges have started to implement e-learning in education. The first university which use e-learning is MARA University of Technology (UTM) in year 1997. However, they are still lacking knowledge and skill about e-learning. After 1998, E-learning system is becoming more famous than before. Government is approaching this e-learning system to university to run this program.

Pros

From the students' perspectives, e-learning is convenient to them. The courses are portable and available all the time. Student need not have to go around the world to take the course. Moreover, student can access an online course at the time and place that is most convenient to you. Student can move around, be transferred anywhere in the world or travel extensively and still access online classes.

Another advantage of e-learning is its time flexibility. Student can 'attend' lectures at anytime, anywhere that they wish to be, provided they must able access to internet. Furthermore, the students can also get the online resources easily, such as lecture notes, tutorial questions , additional notes; and communicate with their lecturers.

Cons


On the other hand, there are disadvantages using e-learning. One of the disadvantages is lack of face-to-face communication with teachers contributes lack of understanding between a student and a teacher. Besides, some students learn better in a traditional classroom. They need the live interaction with an instructor and other students. E-learning may try to simulate classroom interaction, but they cannot duplicate it. In order to succeed at e-learning, students have to have some specific skills. they have to be self-motivated, responsible for their own learning and have good time management skills. If not, they might be hardly to catch up syllabus.

In conclusion, there are disadvantage and disadvantage to e-learning. Students are requiring identifying and overcoming the entire problem in order to make decision on taking e-learning.


E-Government is the use of IT and e-commerce to provide access to government information, services and interacts with people in order to increase efficiency, convenience and accessibility of public sector services to individuals, business partners and its internal operation.


Malaysia’s electronic government (e-government) initiative began in 1997 with the launch of the Multimedia Super Corridor’s (MSC) E-Government Flagship Application. This implementation has improved the convenience, accessibility and quality of policy development in Malaysia. Besides, it also provides effectively and efficiently delivering services and responsive that requirement to citizen in Malaysia.


The Electronic Government Flagship Application is divided into 7 pilot Flagship Applications which include:


1. Electronic Procurement (eP)

An system enable suppliers to supply goods and services to the government efficiency through the ICT system including the goods advertising and deliveries.


2. Electronic services (E-Services)

E-services can conduct the transactions with Government agencies, such as the Road Transport Department (RTD) and private utility companies such as Tenaga Nasional Berhad (TNB) and Telekom Malaysia Berhad (TM) through various convenient channels such as the internet. This system can help in solving the traffic jams and queuing problems.


3. Project Monitoring System (PMS)

This system is used to monitor the implementation of government’s development projects from the high-level management down to activity levels. This enables government agencies to have a better management and access information.

4. Electronic Labour Exchange (ELX)
This project provides a one-stop job search and job advertisement platform for Malaysian jobseekers and employers.


5. E-Syariah
This is a management system that integrates the process which related to the syariah courts. They able to improve the quality of services, productivity and efficiency of the Syariah court through country. It consists of Syariah Court Management System, Office Automation System, E-Syariah Portal, Syarie Lawyers Registration System and Library Management System.


6. Generic Office Environment (GOE)
The purpose is to introduce a fully integrated, distributed and scalable office environment that leverages use of Multimedia information technology. This will allow efficient communication, allowing collaboration across all workers, and ensuring right information reaching the right people in a timely manner.


7. Human Resource Management Information System (HRMIS)

This project provides a single interface for government employees to perform human resource functions effectively and efficiency. It also helps to standardize all human resource processes for federal state, statutory body, and local authority services.

Citizen's Adoption Strategies


Generally, E– Services has emerged and become gaining attention and importance for the citizen. Moreover, governments all over the world are developing information systems and electronic services that have the capacity to meet the citizen’s needs and demands. Thus, government should encourage citizen to use their services through internet. Government should guide and control the transformation of government into e-government rather than just focusing on introduction of ICTs. Meanwhile, the use of ICT to strengthen the involvement of citizens and businesses in public decision must be progress at the same time. Beside that, the successful of implement the E-Government in Malaysia is a way to determine Malaysia’s progress towards the vision 2020. The strategies of e-government in Malaysia can help to improve the legislation on personal data protection, privacy, and security that can protect citizen’s private information.

Wednesday, July 8, 2009

A corporate bloggging is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. It is still in the infancy phase. Yet many have been launched in recent years. There are many considerations an organization needs to weigh when thinking about launching a blog or encouraging the use of social media tools on behalf of the company. Although there are many different types of corporate blogs, most can be categorized as either external or internal. An internal blog generally accessed through the corporation's Intranet, it is a weblog that any employee can view. Internal blogs may be used in lieu of meetings and e-mail discussions, and can be especially useful when the people involved are in different locations, or have conflicting schedules. Whereas external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services or the end of old products to explain and clarify policies, or to react on public criticism on certain issues.

An effective blog enables you to to have a two-way conversation with customers and employees, recruit Millennials looking for an open company culture, diffuse a crisis by publishing your side of the story and perhaps most crucial shape the conversation online around the company brand. A list of externally available corporate blogs is available at The NewPR/Wiki whereas the top 15 corporate blog stated.


The advantanges of Corporate blogging as follow:

1. Tool that helps the organization fulfill a business goal
If you're thinking about publishing a blog for your business, make sure it's not just to have one. I strongly believe that businesses need to keep the best interest of the organization in mind. Redeploying scarce resources just to have a blog makes no sense if there is no business case for one.

2.
A useful extension of the company image in the marketplace
It is however no substitute for bad products or lack of commitment to customers.

3.
An opportunity to open a two-way channel between employees and customers
There are potential pitfalls like inadvertent disclosures you should address up front. The other big issue companies need to address here is that of the star blogger(s).


The disadvantages of corporate blogging are:

1. Negative comments
For this one I suggest you get your team in a room and put the worst case scenarios on the table to understand how you would address them.

2.
Loss of control over message
For this one I suggest you train your subject matter expert team to be facilitators of conversations or hire people who already are. Plus, when you put the customer at the center, it's about them, not you.

3. Neglect

This is probably the biggest hindrance to starting. I recommend setting aside a good number of posts before going public, just like many prolific bloggers do. The content strategy will also help here. If you create series of posts on certain topics or regular themes, it will be easier to know what to write about.

Corporate blogs are helping the companies that author them develop a totally new relationship with their customers exspecially in marketing communication with customers. In some cases, the blogs have helped the company move the needle in reputation, likability and thus purchase consideration. For example, Direct2Dell this team is extremely plugged in the blogosphere and social media in general. This is one of those blogs where I would welcome being part of the blogroll. The about statement is right in the banner: "A blog about Dell products, services, and customers".

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